Photo: Miha Fras@Maska

As shown by the report Connecting Arts & Business – Realising The Potential for Creative Partnerships, arts and business initiatives can be linked to several policy priorities of the EU.  Actions such as training courses for artistic interventions can be provide artists with ‘new skills and competences’, trigger their ‘sense of initiative and entrepreneurship’ and contribute to  ‘cultural expression’, ‘employability and opening new work opportunities’.  At the same time, companies exposed to artistic intervention can also benefit from the ‘acquisition of new skills’, ‘social and civic competences’, and ‘cultural awareness’.  In general, A & B activities can contribute to the overall priority of the Europe 2020 strategy of ‘smart, sustainable and inclusive growth’ by fostering ‘innovation and knowledge’, ‘new business models’ for artists and cultural operators and addressing ‘social challenges’.