Arts & Business organisations are also raising awareness of, increasing the visibility of, promoting, advocating and communicating their approach among the various stakeholders – not only artists, cultural organisations and businesses, but also the general public, policymakers, etc.
These activities can take the forms of:
- Awards and dedicated prizes that reward the outstanding cultural and creative partnerships and increase the visibility of the collaborations.
- Auctions of cultural projects that are looking for funding.
- Events (conferences, workshops etc.), which gather participants from the arts and business sectors, foster dialogue and collaborations among them, show in a practical and clear way the potential positive results, and/or seek the commitment of other stakeholders such as public authorities.
(Source: Connecting Arts & Business – Realising The Potential for Creative Partnerships)