“Erste fragmenti” is now already a traditional project with which Erste Bank wants to help young and unknown artists up to the age of 30 by purchasing their works of art and giving additional financial awards for three best works. Organising exhibitions with those purchased pieces of art offers the possibility for additional acknowledgement in the area of art to the authors, while visitors of the exhibition and critics get the insight into the works of art by young domestic authors, i.e. some sort of the overview of artistic realisation of the new generation. Tender “Este fragmenti” has been organised since 2002 and in previous editions 155 works of art by young Croatian artists were purchased and they can today be found on more than 130 locations (branch offices and office spaces) of Erste bank in Croatia.
The connection between art and Erste Bank is based on the business strategy of the Bank in the areas of sponsorship and donation which is closely connected to the culture and young people. By following the mentioned strategy Erste Bank issues public tenders for purchasing works of art of academic artists, which is more interesting every year and this confirms the fact that the help to young artists in Croatia is really needed.
Erste Banka also sponsors other cultural initiatives, such as Small scene theatre festival Rijeka, Museum of Contemporary Art (“Summer in MSU”), Tvornica kulture Zagreb, “BOK Fest”, Christmas Concert – Jazz club Bjelovar, International Retro Festival “Terezijana”, City of Pag – “Pag lace festival”, Osor musical nights and many others.